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Net Index 2011 Tháng Tám 22, 2011

Filed under: Technology — mailinhblog @ 2:04 sáng

This essay is about Net Index 2011 highlights in Vietnam. With this, Yahoo! And kantar Media strongly believe that our factbased insight should drive decision-making.

Net Index was implemented in 2009 to get the baseline understanding of the Vietnamese internet users. Building on this former achievement, the study was repeated in 2010 to track shifts in user behavior and evolving references. In 2011, this study will continue to evolve, to reflect the changing digital landscape whislt maintaining key longitudinal measures.

The first paragraph is about the changing landscape past months. Firstly, internet reach (daily) has now surpassed both radio and newspaper with 56% and 40% respectively. Secondly, dominant activities in VN are information gathering, entertainment and connecting with others. Internet adoption continues for teens and young adults…fuelled by their appetite for entertainment content. Thirdly, shift from shared to private access…with mobile on the verge of overtaking icafes…mobile growth greatest in Danang and Cantho where users are leapfrogging to mobile.

The second part will be mentioned following evolution of social Networking. There is a steady growth in social Networking from 41-55% in 2011. Mobile act as catalyst, allowing on-the-go instantaneous updates. Social networking heavily favoured by youth. Social networks start with close relations but with then move to less familiar circles. De-growth of social networking is becoming well documented in more mature markets like USA. (facebook sees big traffic drops in US and Canada).

Finally, we should talk about online transaction-a mixed bag nowadays. Netizens are using the internet to research, compare and “purchase” through payments are largely made offline, given current trust and comfort levels with e-payments. Group buying sites like Groupon have create significant buzz recently. These sites negotiate discounts on popular goods, services and acttural events, which is offered to thousands of subscribers in agree to buy. There is something about deal aggregation. Pure-play e-commerce offerings are still in nascent stage, given the constraints around infrastructure. Online buyers and sellers currently find each other online, but typically “transact offline” which will be a key challenge for deal aggregation sites. For deal aggregation sites to be successful, a mind-shift needs to occur…there is a need to educate on the concept of deal aggregation, against a backdrop of reluctant to “pay” online.


selling your country – national branding Tháng Tám 17, 2011

Filed under: Brand — mailinhblog @ 7:01 sáng

Most  country have an image.  If someone says “Jamaica”, you think of beaches, reggae music and people with a relaxed approach to life. If they say “Brazil”, you might think of carnival or football, and people who love to have fun. Other images probably come to mind when you think of Italy, Germany, or New Zealand. Ask different people what their image of these places is and you’ll probably find they have a similar picture. Italian are seen as stylish and fashion-conscious, German as practicle and rational, and New Zealanders as adventurous and loving the outdoor life.

These images are often the result of stereotyles, but they are also used in a positive way as a “national brand”, just like company brands such as Coca Cola, Swatch, or Gucci. Several countries have realized that emphasizing this image or brands can be used to promote trade, tourism, and investment.

A national brand is generally a positive thing, but sometimes a country becomes trapped by its image – technology brands from Japan, heritage brands from Britain, engineering brands from germany, efficiency and precision from Switzerland, and so on. This can make it difficult for people to accept “non-typical” brands. For example, Italy’s brand image as a fashion and style producer made it difficult for Olivetti, a computer manufacturer, to create a successful export business.

As with companies and products, there is also the problem of competition. How do you choose between “Malaysia, truly Asia” and “amazing Thailand”? In Singapore, for example, you can see TV adverts for the high-tech hub of Asia, trying to attract foreigners professionals who usually make their home in Hongkong, Japan, or South Korea.

But there have been many successes in national branding, countries such as New Zealand, Ireland, and Spain have all developed successful brands, not just for tourism but for other products and exports as well. In every major city in the world there is sure to be a Lord of the Rings fan who is drinking Guinness in an Irish pub, watching Real Madrid on TV!

Scotland is another country which has actively and successfully launched its brand. In 1994 the economic development agency created a special project called “Scotland the brand”. They defined the positive image of Scotland as one of quality, tradition and authenticity. They held marketing events and promotion, and recruited companies who were able to promote this brand. The result was an immediate 200% rise in food, drink, and cultural exports. The success is continuing today.

The Scottish success show that even small countries – perhaps especially small countries – can benefit from selling themselves with their national brand.


How To Become Really Good At Writing

Filed under: Public relation — mailinhblog @ 7:00 sáng

Look, you get really good at writing by doing two things. First, you have to read good writing every day for at least a half hour. Second, you have to write every day.

Why is it important to read good writing every day? Because the second best way to get good at something is to study the technique of the people that are already good. The first best way to get good at something is of course, doing the thing you want to get good at over and over.

How do you know if someone is good at writing? If they are popular, they are a good writer. If their blog has thousands of subscribers, they are a good writer. If they sell a lot of books they are a good writer. If their writing makes you happy when you read it, they are a good writer. So study them, and learn how to write good from them. They are willing to be your life coach for free, read their words and learn.

Where do you find good writing to read? You find good writing by reading good blogs, and reading books that get no less than four stars on Amazon.

Why do you need to write every day? Obviously to get good at things you need to do them a lot. It takes 10,000 hours of doing something over and over again to become a master. Tiger Woods started playing golf at age 3 and his father pushed him hard to get good at it and now he is considered the best player in the history of golf. Andre Agassi was pushed so hard to get good at tennis when he was young that he started hating the game, but he became one of the worlds best players. If you want to get good at writing, start writing.

The holiday month has started so do yourself a favor and enjoy it. Spend lots of time with the people you love, eating good food and being warm and happy. Remember that one day you are going to die, maybe today, and everything you have and everyone you know will be gone forever. The only thing that will matter is the time you spent with the people you loved.